How Safran transformed their studio with a unique mural.
A mural can completely transform a space and tell stories in a way that words alone cannot. For Safran, it meant turning their studio into a place that visitors can't take their eyes off. The Treepack team translated their mission, core values, and vision into a visual story that both pops and inspires.
The creative process
The creative adventure began with an inspiring conversation in which Safran shared its mission, vision, core values, and activities with Treepack. Wim Collaer (Senior Manager) closely monitored this process to ensure that the design was fully aligned with the company's identity and objectives.
This process enabled Safran and Treepack to jointly determine:
- Which style of mural best suits the brand?
- What messages the artwork should convey
- Which visual elements must be present
After several rounds of feedback, a unique design emerged that is both visually impressive and powerfully conveys Safran's story. The result? A mural that literally and figuratively steals the show.
What does this mean for employees?
For the people who work in the studio every day, such as Tom Van Caenegem (inspector), the mural is much more than decoration. It breaks up the monotony of the working day, inspires and energizes everyone who walks around. The artwork is expressive, lively, and immediately appeals to the imagination of the employees.
Why is this mural such a success?
The artwork does more than just brighten up the space. It creates a lasting impression on everyone who visits the studio. Some of the benefits demonstrated by the Safran project include:
- Customers see something unique that cannot be found anywhere else.
- It immediately captures the imagination and stimulates inspiration.
- Partners and stakeholders, including international ones, are affected and inspired.
- It reinforces brand identity in a visual way.
Art that connects and inspires
Thanks to Treepack's mural, the Safran studio is no longer just a workplace, but an experience in itself. The artwork attracts attention, invites conversation, and stimulates the creativity of everyone who passes by.
A mural like this shows that wall paintings are much more than decoration. They create stories, connect people worldwide, and literally and figuratively put a brand or organization in the spotlight. And who knows... maybe it will inspire someone to get creative themselves!
A message to other companies
Alexandre Mule (CEO) emphasizes that a mural that showcases the company's values is a valuable investment. It demonstrates what the company stands for and can motivate the entire team by making the core values visible.
Discover the possibilities with Treepack
Would you also like a unique mural that makes your company or studio stand out and inspires visitors? Treepack helps you transform your values and story into a visual masterpiece. Be inspired by our previous projects and discover what art can do for your organization.
