There are many ways to brighten up a wall. You can put up a sticker, hang a poster, or add some wall decor or panels. But a professional mural can also be a very interesting solution for businesses. In this blog, you’ll discover why professional murals often last longer than other forms of wall decoration and what role materials, preparation, and maintenance play in that.
Companies are increasingly opting for professional murals
A mural can be created specifically for a single wall or can extend across the entire building. For businesses, there are, of course, a number of major advantages:
- You can involve employees in the design process, which often leads to greater pride and engagement.
- Your brand, story, or history will be prominently displayed on your building.
- It can create a truly unique experience for customers and visitors.
- An eye-catching mural often provides additional content for social media, communications, and the press.
This makes a big difference, especially in busy locations where many people pass by. Of course, there are other ways to decorate a building as well. That’s why, below, we’ll compare a professional mural with some popular alternatives and explain what makes a mural the better choice.
A professional mural starts with proper preparation
At Treepack , we’re often asked why a mural lasts longer than, say, stickers or prints. The answer actually lies in how everything is prepared.
That’s why a beautiful mural doesn’t start with painting. That’s why, at Treepack, we always look at the wall first. What condition is the wall in? Is it an interior or exterior wall? How much sun or rain does the wall get? These factors determine the approach needed for the mural. Because a well-prepared wall ensures that the paint adheres better and is less likely to be damaged.
Materials that make a mural more durable
Not all paint is designed to last for years. Especially outdoors, murals have to withstand a lot—rain, sun, dirt, and the temperature fluctuations we experience here in Belgium. That’s why professional murals are created using materials that can better withstand these conditions.
Depending on the location, the following are used:
- Durable paint for easy maintenance
- Protective coatings against dirt, moisture, and UV radiation, if it is an exterior wall
- UV-resistant paint for exterior walls
How easy is it to maintain a professional mural?
A professional mural usually requires little maintenance when it is installed properly. Thanks to the right protective coating, a mural can usually be cleaned more easily without causing unnecessary damage to the painting.
Of course, a lot depends on the location. An outdoor mural is exposed to much more rain and sunlight than one in an office or warehouse. That’s why we first assess the type of wall before we start working on the mural. When you compare it to other types of wall decoration, such as decals, lettering, or a vertical garden, you’ll quickly see that those often require more maintenance than a mural.
More sustainable than banners and decals
Banners, stickers, and lettering are often quick solutions for making a building more visible. However, they usually show signs of wear and tear more quickly. Colors fade, corners come loose, and they need to be replaced after just a few years.
With a professionally applied mural, that risk is generally lower, because the process involves proper preparation, paint, and finishing. As a result, it stays beautiful for years, and you don’t have to keep replacing it, as you would have to do with stickers and banners. This makes a big difference, especially for businesses looking for durable wall decor.
Less maintenance than a vertical garden
You can also use green facades to make your commercial building stand out in a beautiful and natural way. Plants, trellises, or a vertical garden add character and literally bring more life to your building. However, greenery does require ongoing maintenance. This includes watering, pruning, replacing plants, and checking whether the facade can support the additional weight or mounting hardware.
A mural requires less maintenance in that regard. Once the mural has been professionally applied and finished, it will remain visible for years without requiring daily or seasonal upkeep. This allows you to give your building a unique look without having to adhere to a landscaping maintenance plan.
Looking for a durable mural for your business?
A professional mural isn’t just beautiful to look at—it’s also a sound investment for businesses that want something that will last. With the right preparation, durable materials, and a high-quality finish, a mural will hold up for years. Are you interested in a mural from Treepack for your business, school or municipality? Feel free to contact us!
