Employer branding is more than a buzzword today. It is a necessity in the battle for talent. Companies are looking for ways to make their identity, values and pride visible and tangible. Not only for customers, but especially for their employees and future colleagues. At Treepack, we believe that art in public spaces can be the key to telling that story powerfully. A great example of that? Our collaboration with Martens Brewery in Bocholt!
What makes employer branding so important?
A strong employer brand goes beyond HR campaigns or social media posts. It is about creating an environment where employees recognize and feel proud to be part of the company.
A mural on the company site reinforces that sense of commitment and connection. At Martens Brewerythe second second oldest brewery in Belgium, we worked on a project that perfectly reflects their identity. Their 265th anniversary was celebrated with the largest mural in Limburg. The result was a visual story that captured both the brewery's rich tradition and innovative character.
How can a mural contribute to a stronger employer brand?
Visual storytelling is a powerful tool for bringing a brand story to life. Treepack translated Martens Brewery's story into a monumental mural. The artwork has become a symbol for employees, local residents and visitors.
The mural was even picked up by the press and made the front page of several newspapers. This not only gave Martens Brewery more visibility, but also a solid reputation boost as an attractive employer. Art in public spaces thus became an extension of their employer branding strategy.
Why do companies choose murals?
More and more companies are discovering that a mural is much more than decoration. It brings life to the space, reinforces corporate culture and connects people to the story behind the brand.
But there are even more benefits for businesses having a mural:
- Pride in employees: a work of art that shows what you stand for as a company.
- Strong outward appearance: candidates immediately see that culture and identity are important.
- Authentic storytelling: a mural tells a story without words and remains visible for years.
- Free media coverage: striking artworks generate press and social media coverage.
- Long-lasting impact: a well-executed mural remains a landmark for employees and visitors.
Are you ready to put your brand on the wall?
Employer branding is all about experience and emotion. At Treepack, we make that tangible with art that speaks and connects people. The project at Martens Brewery proves that murals are not just decoration, but a strategic tool for brand and employees. What started as a creative idea grew into a powerful symbol of pride and identity that inspires every day.
