Today, employer branding is more than just a buzzword. It is essential in the race for top talent. Companies are looking for ways to make their identity, values, and pride visible and tangible—not only for clients, but especially for their team and future colleagues. At Treepack, we believe that public art is the ultimate key to telling that story powerfully. A prime example? Our collaboration with Brouwerij Martens in Bocholt!
What makes employer branding so important?
A strong employer brand goes far beyond HR campaigns or social media posts. It is about creating an environment where team members see themselves reflected and feel truly proud to be part of the company.
A mural on the company premises elevates that sense of engagement and belonging. At Brouwerij Martens, the second oldest brewery in Belgium, we worked on a project that perfectly mirrors their identity. Their 265th anniversary was celebrated with the largest mural in Limburg. The result was a captivating visual narrative capturing both the brewery's rich heritage and its forward-thinking spirit.
How can a mural contribute to a stronger employer brand?
Visual storytelling is a powerful medium to bring a brand story to life. Treepack translated the narrative of Brouwerij Martens into a monumental mural. Today, the artwork stands as an inspiring landmark for employees, local residents, and visitors alike.
The mural even caught the eye of the press, gracing the front pages of several newspapers. This provided Brouwerij Martens not only with widespread visibility, but also with a tremendous boost to its reputation as an attractive employer. Public art became an inspiring extension of their employer branding strategy.
Why do companies choose murals?
More and more companies are discovering that a mural is so much more than mere decoration. It breathes life into spaces, reinforces company culture, and connects people with the story behind the brand.
There are even more benefits for businesses investing in a mural:
- Employee pride: an artwork that showcases everything your company stands for.
- Strong external appeal: candidates instantly see that culture and identity truly matter.
- Authentic storytelling: a mural tells a story without words, leaving an impression that lasts for years.
- Organic media coverage: striking artworks naturally generate press attention and social media buzz.
- Long-lasting impact: a beautifully crafted mural remains an inspiring landmark for employees and visitors for years to come.
Are you ready to bring your brand to the wall?
Employer branding is all about experience and emotion. At Treepack, we make that tangible through art that speaks and unites people. The project at Brouwerij Martens proves that murals are not just decoration, but a strategic instrument for your brand and team. What started as a creative concept grew into a powerful symbol of pride and identity that inspires each and every day.
